September 20, 2016
Sierra Pacific Earns 2016 Gold Brand Builder Award
in the Best Content Marketing Campaign Category
Business Update series reflects company’s creative, transparent communication.
WASHINGTON, D.C. (September 20, 2016) – Sierra Pacific Windows has received a 2016 Gold Brand Builder Award in the Best Content Marketing Campaign category from Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential and commercial, design and construction industries. The award was presented September 13, 2016 in Chicago during the Hanley Wood Foundations Conference.
Sierra Pacific Director of Marketing April Lucas said, “This recognition of the Sierra Pacific Business Update series is especially meaningful for those of us involved in creating it, including our agency Fresh Roast Marketing. While artfully executed – including its format, content, natural copy, design, and consistency of delivery -- you have to step back and look at what the series has accomplished. Our objective was to galvanize trust and excitement between our dealer network and owners during a period of significant change. The Business Update series created an environment in which our dealers said they couldn’t wait for the next big announcement. The series is executed in the true nature of our company: open, honest, and transparent communication.”
The Brand Builder Awards recognize the most innovative and effective marketing campaigns throughout the residential and commercial design and construction industries. Companies selected for recognition have executed campaigns that generate sales, motivate buying behavior and inspire customer loyalty. More than 70 companies submitted entries in 10 categories, ranging from traditional advertising campaigns to social and mobile marketing strategies to channel marketing programs.
“We are thrilled to honor Sierra Pacific as a Gold winner in the Best Content Marketing Campaign category of our Brand Builder Awards,” said Peter Goldstone, CEO of Hanley Wood. “Their fresh marketing approach, and the effectiveness of their work, distinguished them as a leader in their category and offered great insight into the leadership and innovation within their company. I congratulate Sierra Pacific for this accomplishment.”
Entries for the 2016 Brand Builder Awards were reviewed by a jury of experts in all areas of marketing. The jury reviewed entries and rated them based on a pre-determined set of criteria, which were established prior to the call for entries. The criteria may be reviewed online at www.brandbuilderawards.com.
The judges for the 2016 Brand Builder Awards were:
- Tracy McCutcheon, Partner & Executive Creative Director at Hitchcock Fleming & Associates, Inc.
- Gregg Boling, Executive Vice President & Executive Creative Director at Gish Sherwood and Friends
- Christopher Yeich, Director of Content Strategy at Pace Communications; and
- Ryan Lincoln, Vice President at Epsilon
ABOUT SIERRA PACIFIC WINDOWS
Sierra Pacific Windows is a division of Sierra Pacific Industries, a family-owned forest products company. Based in Red Bluff, California, Sierra Pacific Windows is one of the largest manufacturers of superior quality, custom wood and vinyl windows and doors in the world. It is the only fully vertically-integrated seed-to-window window and door company, in which the company owns the forestland and manages the entire manufacturing and distribution process. Sierra Pacific Windows has a combined manufacturing production space of over 2 million square feet in California, Wisconsin, and Alabama. Its windows and doors are distributed via more than 600 nationwide dealers, distributors and company-owned locations.
ABOUT SIERRA PACIFIC INDUSTRIES
SPI is a third-generation, family-owned forest products company based in Anderson, California. The company owns and manages over 2.4 million acres of timberland in California, Washington, and Oregon. Along with being a windows manufacturer, it is one of the largest US lumber and millwork producers. SPI is committed to managing its lands in a responsible and sustainable manner to protect the environment while providing quality wood products and renewable power for consumers. The company’s forests are certified under the Sustainable Forestry Initiative®. Sierra Pacific Industries utilizes nearly 100 percent of every piece of wood brought to its 18 sawmills and eight biomass-fueled cogeneration power plants.
